Ever wonder which product your customers actually purchased when they see your ads? Or if your buy 3 get 1 promotion actually got your customers to buy 3 items? You can find answers to these questions in the product-level reporting!
First thing first, what is product-level reporting? As the name suggests, it provides sales data from your shared catalog at the product level. So, you'll be able to see exactly which product is being sold within a campaign or an ad set. It is an alternative way to gain insights from your collaborative ads apart from tracking the performance in Ads Manager.
There are, however, a few differences in how the data is shown in product-level reporting compared to Ads Manager. In product-level reporting, it quantifies the number of items added to cart as well as the number of times that each item was purchased. That means you can see how many items a customer added to their cart and how many they actually purchased.
Additionally, it includes every conversion that is part of a catalog segment. So, even though a customer purchased an item that is not shown in the ads, you can still see the conversion in the report.
On the basic level, this data helps you identify which promotion is driving customers to your website, which product people are interested in but have not yet purchased, and which product is actually selling. But if you dive deeper, you’ll be able to identify if a promotion or creatives have brought sales to a specific product or if it has created the halo effect to other products as well.
So, don’t forget to look at the product-level reporting when you plan your next campaign. It’s undeniably one of the important keys to unlock your winning strategy!
How to access Product Level Reporting