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Update 2023! Meta Creative Size

Attention Facebook Page owners and advertisers in Thailand! Exciting changes are happening with the New Page Experience on Facebook, but we understand your concerns about Photo Album sizes. Don't worry, we have some recommendations to adapt to the changes.


For Album ads, use a square cover to minimize the impact of the update. Square covers are flexible for auto-placement ads and won't be cropped in Stories or Reels.

We've noticed that some of your pages are still using the classic page format. However, Meta is in the process of transitioning all pages to the New Page Experience. To ensure a smooth transition, we recommend using a Square cover for your pages. This format will be less affected by the upcoming changes and help maintain a visually appealing presence on Facebook. Embrace the New Page Experience and make the most of this opportunity to engage with your audience effectively.

When it comes to single images or videos,

opt for a square size. This ensures your creative won't be cropped in any placement. The 4:5 aspect ratio is popular, offering more space for information and compatibility with Stories and Reels.

Remember, Click-to-message ads require square images, so keep that in mind for chat commerce.

For sponsored messages, use images with a 1.91:1 or 1:1 ratio to engage those who have messaged your page.

When sharing PR articles, Youtube, or links, use a 1200 x 628 pixel cover image for maximum impact. Additionally, consider using a retargetable link service to track performance and optimize your marketing strategy.


When it comes to Instagram, the most popular size for posts is 1:1. While you can upload other sizes, keep in mind that they may appear smaller on smartphones without cropping.

For Instagram Stories and Reels, it's important to consider the safe space as the menu and app interface will overlay your content. Ensure that your key elements are within the safe space to avoid any important information being obstructed. Don't forget to optimize your content for Story and Reel formats to provide the best viewing experience for your audience.

For Instagram TV, it has a specific cover size. 1:1.55 px.


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