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Help your customers find you with location tag

Updated: Apr 3, 2023


Over the past few years, users have begun using Instagram to search for local businesses and explore new destinations. With the help of location tags, you can help your customers find you easier and gain more exposure than before!


Location tags on Instagram are precise coordinates of physical locations that you can add in a post or Story. It is one of the easiest ways to increase your visibility and drive people to discover your business as content with location tags show up in Explore pages or location-based Stories. When they click on the tag, they will also see other posts that added the same location tag. For users, it’s a golden pool of inspirations. For businesses, it’s a golden library to showcase your social proof with very little effort!


Ready to be discovered from your audience? Let’s get started now!


  • Go to Business settings in Meta Business Manager.


  • Go to Shop locations


  • Click + Add stores.


  • Click Next


  • Select Add manually and click Next.


  • Fill in the fields under Add a store. Then click Save when you have completed all the fields.


Now that you have your store’s location, start tagging them in your posts to let people discover and learn more about your business!


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