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Instagram Ads in Explore Feed and How to Use It

Appearing on Instagram's Explore tab can help increase your brand's visibility and reach, as it is a highly curated collection of content that is tailored to each user's interests which would then allow your content to be discovered by users who may not already follow your account. Now that Instagram has introduced Ads in the homepage of the Explore Feed, you can reach a wider audience and increase your brand awareness.

To get started with ads in the Explore tab, you'll need to set up a Business Manager account and create a new ad campaign. From there, you can choose one of these two placement options to appear in the Explore tab:

  • Instagram Explore placement, which is the feed that a person enters after clicking on a tile in Explore home.

  • Instagram Explore home placement, which is the Explore grid

And then you can set your targeting preferences to reach your desired audience.

When creating your ad, it's important to keep in mind that the ads in the Explore tab are designed to blend seamlessly with user-generated content. This means that your ad should look and feel like a regular post on Instagram, but with a clear call-to-action to encourage users to engage with your brand.

One of the benefits of using ads in the Explore tab is that users who are scrolling through this section are actively looking for new content to engage with. This means that your ad is more likely to be seen by users who are already interested in your product or service.

Another benefit of using ads in the Explore tab is that you can track the performance of your campaign in real-time using Instagram's analytics tools. This will allow you to see how your ad is performing and make any necessary adjustments to improve your results.

Overall, ads in the Explore tab are a great way to expand your reach on Instagram and increase your brand awareness. By creating ads that blend seamlessly with user-generated content and targeting your desired audience, you can reach new customers and grow your business on this popular social media platform.

Thank you for reading, and we hope this information has been helpful!


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