TikTok using Video Shopping and Live shopping Ads for years for shoppertainment. TikTok Shop launch new feature Product Shopping ads
Currently TikTok 3 selling content format is Product listing, Live shopping and Short video. Only Live and Sort video format can run ads. Wish product shopping ads can increase GMV across all formats.
In June 2023, Product shopping ads start launching in Indonesia, Malaysia Philipine and thailand by invitation only. PSA seem like in app ads on shpee and lazada. While searching product on product listing the PSA will show your product as sponsored. It help people find your product and your shop while searching for similar product and categories.
Requirement
Link TikTok seller center with Tiktok ad manager
You have to setting ad on TikTok seller center
Use budget at least 200THB/ day
How to set the campaign
Go to TikTok Seller Center
Ads section > Click ‘Create Product Shopping Ads’
Recommend using all products to increase liquidity and maximize AI system to leaning
