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New TikTok Shopping Ads! Product Shopping Ads

#digitalbites #TikToktips


TikTok using Video Shopping and Live shopping Ads for years for shoppertainment. TikTok Shop launch new feature Product Shopping ads



Currently TikTok 3 selling content format is Product listing, Live shopping and Short video. Only Live and Sort video format can run ads. Wish product shopping ads can increase GMV across all formats.


In June 2023, Product shopping ads start launching in Indonesia, Malaysia Philipine and thailand by invitation only. PSA seem like in app ads on shpee and lazada. While searching product on product listing the PSA will show your product as sponsored. It help people find your product and your shop while searching for similar product and categories.



Requirement

  • Link TikTok seller center with Tiktok ad manager

  • You have to setting ad on TikTok seller center

  • Use budget at least 200THB/ day


How to set the campaign

  • Go to TikTok Seller Center

  • Ads section > Click ‘Create Product Shopping Ads’

  • Recommend using all products to increase liquidity and maximize AI system to leaning












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