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How to Feature UGC Photos on Your Instagram Shop

Updated: Jun 10, 2023

Having user-generated content is always good to boost your credibility. But sometimes reposting them on your account might work as well as the original post. So how can we leverage that?

Fret not! If they tagged you and their account is public, you can request to use that post to tag a product and have it featured on your Instagram shop! Here are the easy steps to do it:

  1. Tap on the post you’d like to feature.

  2. Tap the three-dot icon to open up the option menu.

  3. Select Request to Feature in Shop, you’ll be able to select a specific product from your catalog that you’d like to associate with this post.

  4. Once you’ve selected a product in your catalog, the request to the content owner will be sent automatically and a confirmation screen will appear.

  5. When you view the creator’s post, you’ll see the featured product at the bottom marked as Pending Approval.

Once a request is sent to a content creator, that user may choose to accept or decline the request. This is at the user's discretion. You may cancel or view the status of the request at any time.

If they accept the request, their post will be shown on the product page for that product, Instagram shop and shop's storefront. However, the content can be used on Instagram shopping surfaces only.

Viola! Now it’s time to look at your tagged posts and send some requests to make your shop look more credible!


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