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4 Instagram Story Content Idea to Engage with Your Followers

Updated: Apr 3, 2023

Instagram has changed over the years with many features coming and going, but only a few seem to stay. One of those is the ‘Instagram Stories’

In 2022, over 86% of 1 billion monthly active Instagram users create content with the story feature daily. That means there’s a big group of audience consuming content in there everyday. If your content plan doesn’t include the story yet, the time is now.

Here are a few tips and tricks for utilizing the story’s features to easily create engaging content for your audience everyday.

  • Add a Link sticker

If you’ve reached 10,000 followers, you can add a link to your Story! Try adding the link to the product featured in your Story so that your followers can learn more about it or purchase immediately on your website. You can also customize the call-to-action text to make it even more engaging.

  • Conduct a poll

Whether you want to add new colors to your collection or choose new prints for your next launch, you can find out your customers' favorite with a quick poll in your story. Let them tell you what they like and you might also have some new ideas for your next content!

  • Create a challenge with ‘Add Yours’ sticker

The ‘Add Yours’ sticker is one of the most recent features in the story. You can start a challenge with this sticker to let your followers show their ideas and creativities. For example, ‘Add your favorite pair of glasses.’ Not only can you be inspired by their content, but you can also gain some UGCs for future use and, if it’s really engaging, go viral in a few minutes!

  • Share user’s post/story to your story

When a customer tagged you in their story, try hitting the ‘Add to your story.’ button in their direct message. This very easy and simple tap not only shows off your brand social proof but also builds human relationships with your customers and inspires other customers to tag you as well. It’s a never-ending pool of UGCs!

Hope this list helps you fill in some ideas for Instagram Story content. Don’t forget to include them in your next planning!


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