In recent years, TikTok has developed many features on its platform to support live shopping as a part of its big move to dominate the social commerce business. Here are a few features you should try to advance your TikTok live game before anyone!
Tell the world about your live event! Schedule, manage, and share your live stream to your followers in advance by using the LIVE Events feature that appears as a calendar icon on your profile. This will help you build the anticipation and make sure your audience from every channel knows about it.
You can invite someone to co-host the live stream with you. This feature is a great way to reach a wider audience, especially by inviting an influencer. Just make sure you follow each other on TikTok and be live at the same time!
During a live stream, you can pin a product on the screen to ease the check out process and enhance the shopping experience for the audience. However, the product can stay pinned for only 30 seconds. So you should keep pinning it or you can use it to entice your audience by making a flash promotion. Make sure the pinned product matches the one showcasing on the screen too!
Instead of looking through the comments to find questions from your audience, try turning on the Q&A feature in your live stream. It will allow the audience to send their questions to you separately while you can select, display, and respond to only the questions you want to answer.
As TikTok continues to grow, it helps to always keep an eye on any update on their features. If you don;t have time, don’t worry! We’ll share some more tips for you to enhance your strategy and stay updated on the platform!