We helped GQ to find the most optimized creative style for the launch of its new product, GQEasy™. By including Reels and Stories to the campaign, GQEasy™ saw 16X growth on Purchase Intent (among 18-35 years old) against APAC benchmark.
What the Brand Wants
As GQEasy™ products are not available on its own website, GQ aimed to drive online-to-offline awareness while maintaining lower cost per views and Thruplays.
What We Did
With the emerging trends of Instagram Reels and Stories, we helped GQ to optimize its vertical ad videos in a full-funnel campaign across all Meta platforms.
What the Brand Achieve
With optimized Reels and Stories creatives, GQ saw 16X growth on Purchase Intent (among 18-35 years old) against APAC benchmark and 79% lower cost per Thruplays.