GQ Cool Tech™
We helped GQ to find the right key message that resonates with its audience and understand the best way to boost conversion with the right creatives. After one month of launching, GQ Cool Tech™ has become the no.1 selling men’s underwear on Shopee.
What the Brand Wants
There are only a few dominators in the men's underwear category. With the launch of a brand new product line, GQ Cool Tech™, GQ aimed to raise awareness of the brand in this category and boost conversion to own the market share.
What We Did
Before GQ made its viral ad video, we tested several key messages to find top 5 pain points about underwear that customers resonate with. Then, we built a full-funnel ad campaign with creatives that include those pain points and spin off with KOL content.
[Video - embed] + Test top 5 key messages
What the Brand Achieve
After one month of launching, GQ Cool Tech has become the no.1 selling men’s underwear on Shopee.